Ninth Pawn is a brand-new app studio.

Our first app is a virtual chess coach.

Every day, thousands of people give chess a try and download a chess app. But most of them have a bad time — they get beat by the computer, or see some unhelpful “hints” — and leave, frustrated.

Ninth Pawn’s coaching app will give them a friendly face, a winnable game, and helpful ongoing commentary that makes learning fun.